Drifter combines intelligent edge devices, data systems and AI to make physical environments measurable and intelligent, delivering solutions for mobility intelligence, vehicle data and parking.
Our edge devices
Drifter’s edge cameras continuously observe vehicles and movement in the physical world. Advanced imaging and ANPR turn what happens on site into accurate, real-time observations ready to be understood by the Drifter system.
Drifter’s edge cameras continuously observe vehicles and movement in the physical world. Advanced imaging and ANPR turn what happens on site into accurate, real-time observations ready to be understood by the Drifter system.
Our DrifterBox
DrifterBox processes camera observations locally in real time, turning what happens in the physical world into structured data before securely connecting it to the Drifter platform. Edge processing also enables privacy-sensitive information to be handled directly at the source.
10M+
real-world observations
processed every month
6M+
parking sessions managed
every year
5M+
AI inferences every day
Our system
Drifter OS is the intelligence layer at the core of every Drifter solution connecting real-world observations, data and AI into a continuously growing understanding of how physical locations operate and change.
Connects everything
Brings together real-world observations, Drifter data and external data sources in one connected intelligence layer.
Always learning
Continuously analyzes new observations and patterns, building a deeper understanding of how physical locations operate and change.
Built to act
Turns intelligence into insights, recommendations and actions that power every Drifter solution.
One intelligence layer can power very different physical environments. Drifter adapts to how each location works, connecting data, movement and applications around the needs of the place.
Airports
Understand and optimize mobility across complex, high-traffic environments.
Shopping Centers
Understand how visitors arrive, move, stay and return across your destination.
Retail
Understand customer behavior beyond the store and what drives visits and return.
Fuel Stations
Understand visits, dwell time and customer patterns across every location.
Parking
Understand how parking is used and how it impacts the places it serves.
Hotels
Understand guest arrivals, visitor patterns and how your property is used over time.
Restaurants
Understand when guests arrive, how long they stay and what drives repeat visits.
Grocery
Understand shopping patterns, visit frequency and how customer behavior changes over time.
Hospitals
Railway Stations
Understand arrivals, departures and movement patterns across busy transport environments.
Drifter is built as one connected system, but every solution can stand on its own. Combine multiple Drifter products into one integrated setup or start with a single solution and expand over time.
Drifter Insights
For decades, businesses have measured the digital world in extraordinary detail: every visit, every interaction, every conversion. But the physical world has remained largely invisible.
Drifter Insights changes that. By continuously measuring and analyzing what happens across physical locations, it turns real-world activity into understanding revealing what changed, why it matters and what to do next.
Understand every location
Measure visits, dwell time, return patterns and cross-visits between locations enriched with purchasing power, generations, socio-economic insights and customer profiles.
Never miss what changes
Drifter continuously monitors every location, identifying shifts, anomalies and emerging patterns as they happen even when no one is looking.
The analysis is already done
Instead of giving you more data to interpret, Drifter turns what happens into clear answers, insights and recommendations replacing guesswork and gut feeling with what the data actually tells you.
Traffic Flows
Understand how vehicles move through and between physical locations.
Returning Visitors
See how often vehicles return and understand recurring visitor patterns over time.
Catchment Areas
Understand where visitors come from and how far each location reaches.
Vehicle Types
Understand the mix of vehicles visiting each location and how it changes over time.
Time Patterns
See how visits and movement change by hour, day, week and season.
Audience Insights
Understand generations, purchasing power and socio-economic profiles across your visitors.
Cross-Visit Analysis
See how visitors move between locations and uncover relationships across your portfolio.
AI Agent & Reports
Let Drifter continuously analyze your data, identify what changes and turn it into insights and reports.
Drifter Parking
From entry and exit to individual parking spaces, Drifter digitalizes the entire parking environment. Build a complete Drifter solution or connect with existing parking operators, charging providers and other services. All within one connected system.
Parking that runs itself
From arrival to departure, Drifter automates the entire parking journey creating a seamless experience for drivers while simplifying operations across every location.
Every single parking space. Always in control.
See not only how many vehicles are parked, but exactly where they park and how your parking area is actually used. In real time. Space by space.
Built to work with others
Drifter connects with parking operators, charging providers, payment services and other systems, bringing everything together without locking you into a closed ecosystem.
Parking Insights
Understand how your parking performs, how it is used and where opportunities exist.
Entry & Exit
Automate entry and exit with seamless vehicle recognition and digital parking sessions.
Drifter Parking Light & Premium
Start simple or go space by space with a parking solution built to grow with you.
Parking Signage
Clear, color-coded signage makes every parking type easy to recognize, understand and use — across every Drifter location.
Drifter ParkVision
Give parking operators digital eyes with real-time visibility across every location.
Drifter Hawk
Track vehicles beyond the license plate for continuous visibility across complex environments.
Drifter SnowFlow
Track winter operations and verify when, where and how snow clearing is performed.
Drifter Plug & Charge
Connect parking and EV charging into one seamless experience from arrival to departure.
A fully digital parking system designed to make parking simple, automatic and fair. With Drifter, you only pay for the time you actually stay.
Drifter App
Make parking seamless and automatic with the Drifter App. Manage your vehicles, payment methods and parking permits, access receipts and keep track of active parking sessions — all in one place.
Drifter Hawk
Drifter Hawk is our AI-powered object recognition platform, built to understand what happens across physical environments in real time. It detects, classifies and follows objects and movement, turning visual observations into intelligence that can power applications across parking, mobility and operations.
See beyond the license plate
Hawk recognizes and follows vehicles and objects even when traditional ANPR is no longer enough.
Recognize what moves
AI-powered object recognition detects, classifies and tracks vehicles, people and other objects across physical environments.
Built for more than parking
One vision platform can power multiple applications — from traffic intelligence and people counting to winter operations and beyond.
Drifter SnowFlow
Powered by Drifter Hawk.
Detect and track snow-clearing vehicles to understand when, where and how winter operations are performed.
People Counting
Powered by Drifter Hawk.
Measure pedestrian flows and understand how people move through physical locations over time.
Traffic Intelligence
Powered by Drifter Hawk.
Understand traffic flows, movement patterns and how vehicles use roads, entrances and physical environments.
Object Detection
Powered by Drifter Hawk.
Detect, classify and track objects in real time creating new ways to understand what happens in the physical world.
Latest
Physical locations generate valuable data every day. Mobility intelligence helps us understand what is happening. Decision intelligence takes the next step by helping businesses decide what to do about it.
For years, businesses have measured almost everything that happens online. Now, the same level of understanding is becoming possible for physical locations. And that changes how decisions can be made.
The physical world is becoming measurable and intelligent. Discover how Drifter can help you understand what happens across your locations and turn that understanding into action.
